INTRODUCING Deck of Brilliance
Two of Asia's most awarded creative directors have released a website aimed at providing guidance, training tools and inspiration to ad industry creatives. The 'Deck of Brilliance' is the brainchild of Ogilvy & Mather Shanghai ECD, Juggi Ramakrishnan, and Commonwealth// McCann Regional Chief Creative Officer, Todd McCracken.
The duo came up with the idea as colleagues and friends working over their long careers Asia.
'Deck of Brilliance' is a completely free online resource comprising 52 idea-generation tools. These tools are aimed at creative professionals in the ad industry. And each comes with instructions and world-class examples. "Glorify and Celebrate", "Dramatize the Problem", "Make the Product Precious", "Make the Familiar Unfamiliar" and "Crash Someone Else's Party" are just 5 of the 52 cards in the Deck of Brilliance.