MOTY 2020

Each year Patron holds the ultimate craft cocktail competition: MARGARITA OF THE YEAR

pitting the world's most inventive bartenders in a competition for margarita supremacy. Here is a demo edit, along with regional marketing assets,

that I made to sell the idea that we shouldn’t treat these contestants as mere bartenders…..but artists at the top of their game.

Margarita of the year 2020 Artist pages for Patron.com.

For International Tequila Day 2020, we invited world renown chef Marcus Samuelsson to the hacienda.

GRAN PATRON SMOKY

In 2020 Patron, returned to it’s roots by making a smoked Tequila

from ingredients grown only on their Hacienda grounds. It’s called SMOKY.

DURANGO BOOT CO.

PROBLEM

Durango is a long standing Western Boot company that was relying on their name brand recognition,

A Brand refresh was long over due, that, and a social strategy.

SOLUTION

Not just an advertising campaign, but a brand worldview, something to contribute. We created a campaign around the hashtag #GoGetIt .

A celebration of country values and the American spirit.

FOOT LOCKER X DROPSGIVING